We’re 10k Riders, a new mobile games publisher.
Recently we’ve gained the trust of venture capitals and now we’re rushing to earn yours and to declare ourselves on top.
Simply put: you get the profits, we get the cases.
1. Contact us and tell us about your nice-performing mobile game. All genres are welcome.
2. We’ll review your metrics and the game, also we could suggest a UA Test. Passing the review means free Game & UA Audit.
3. Games with the best metrics go to the Finals. The best 5 finalists will get one of the SuperOffers: 90%, 80%, 70%, 65% or 60% profit share in devs favor.
Mobile f2p potential hits of all genres.
Games should be already tested, analyzed and proved to have really nice metrics suitable for marketing scaling.
After first contact, we’ll ask you to provide your game and its data for review.
We’re looking for best performing games with reliable historical performance data: cohorts of a total 1000+ users, from tier 1 geo’s with ROAS-positive campaigns or stunning behavior on organic users.
In terms of ROAS we expect 200%+ for casual genres and 100%+ for midcore. In terms of behavior it should be 50%+ d1 for casual and 35%+ d1 for midcore plus less than 20% churn for 10 direct minutes of gameplay.
Review will take 1-3 work days.
In case of rich and reliable historical data we could skip UA test and move you to Finals right away.
In other cases we’ll agree on test dates and help to integrate required SDK’s (1-3 days).
Test suggests up to ±$30k Spends, Tier 1 GEOs from Facebook, Google, etc. All losses ours, 100% profits — yours. We’ll ask for UA Spends compensation but capped by the amount of game’s earnings on the test.
It takes 3 to 15 work days + 2-10 more to analyze and decide on granting SuperOffer Finalist status. You’ll pass if we would estimate your results as “nice potential for a profit”.
Once there will be 10* finalists, we’ll start the Finals.
The Finals will take 7 working days to determine the best half of finalists (five in total), who’ll get the SuperOffer. The higher expectations we have — the better SuperOffer will be.
Each of SuperOffers is one-time and couldn’t be offered twice for different games. But there are no obligations for finalists: offers could be negotiated or declined.
In the end we’ll publish a full list of studios, received a SuperOffer.
* From 1st of October the required number of finalists for starting Finals will be reduced to 8. From 14th of October to 5. From 1st of November to 3. SuperOffer will be on till there won’t be at least 3 Finalists.
Games that have passed review — get a free Game & Marketing Audit as our thanks for participation.
We’ll analyze data received from you and provide some useful advices. By default we’ll focus on things we would consider as most important for your game: improvements roadmap, monetisation and UA optimisation, go-to-market strategy, etc.
But you can request specific questions that we’ll try to answer in full.
Terms: 5-30d after application to SuperOffer.
An example of Audit will be published here soon.
Sure, there is no interest in 10% Profit Share (even the best games with such terms would be below break-even point if we count team and infrastructure spends).
Our main interests are:
Your game won’t perform at all and we won’t be able to comply with minimal spends so we’ll terminate agreement and return you game with all related rights and without restrictions.
No publisher locks. And no IP ownership transfer.
Also, our Publishing Agreement allows Developer to one-side termination in case Publisher’s spends are too low for some time.
$100,000 to $1,000,000 minimal Marketing Spends within 3-6 months after global launch.
Plus, all services below
— Paid user acquisition;
— Store’s optimization;
— Marketing analytics
— Product analytics;
— Ad networks mediation;
— Monetization analysis;
— Product feedback;
— Localization services;
— Quality assurance;
— Community support;
— BizDev initiatives;
— Market intelligence;
10k Riders founded by seasoned publishing jedis. We met at ARPU.GURU — an agency I founded in 2016. With 200+ game designers & monetization experts we’ve assisted developers on future hits like TanksAlot, Day R Survival, Art of War 3, Human Evolution and one billion-worth metaverse.
In 2018 we’ve started our publishing journey at AppQuantum — a company I’ve directed for the next three years from zero profits and two employees to a thriving business with dozens of huge cases.
But there we’ve struggled for new goals and felt like classic Publishing unable to satisfy us.
So we’ve hit the road under the name of 10k Riders =)